Polina DesheulinaMail.Ru, Lead account manager
I would like to express my gratitude to the event organizers for inviting me to speak at the conference MATE 2015. For me it was very important to tell the audience about how to successfully monetize mobile applications. This is very important today because this topic in Russia has not yet been covered as much as everyone would like it to be. I will be very happy if my report will help developers choose the correct option of apps monetization using advertising. In my speech I placed the main emphasis on collecting and exchanging data about users, because this is the future. Platforms that have users’ data will be able to share it in the advertising networks and thus earn more. And this is the main goal of developers that show advertisements in their applications!
I will be pleased to take part in your conference next year, and I will surely tell you about new trends and cases apps monetization!
Oleg DemianovWhisper Arts, CEO
Thank you for the invitation to speak at the conference and share experience in development of children's mobile applications and opportunity to communicate with the audience. In today's world, much can be done remotely using information technology, but this is this type of conference that enables live chat with the audience, provides with opportunity to get feedback from users and positive energy to move forward.
Thanks to the organizers. I wish you progress in conference development.
Denis Chubchik"iBecom", Соfounder
iBecom highly rates its participation in MATE Expo 2015!
The exhibition provided us with an excellent opportunity to meet and establish business contacts with many IT industry representatives.
During the exhibition, iBecom has equipped Exhibition and Convention Centre "Sokolniki" with wide netof Bluetooth beacons of its own production.
This made it possible to demonstrate the service of indoor-navigation inside the exhibition hall. All MATE visitors had an opportunity to download mobile app on their smartphones, and navigate between the stands and exhibits.
iBecom will be glad to continue our cooperation with the team of Smile Expo. Good luck to all our partners!
Dmitriy Kazarinov"Dream Inventor" Development director
The purpose of visiting the exhibition was rather classic – to see and to be seen. Even in such difficult times for business, there were a lot of people at the event and genuine interest in participants.
One place brought together all of the most advanced ideas in the field of mobile technology.
We came there with a product that on the one hand is completely new; and the other - looks very similar to famous photo or geolocation services.
We were afraid that we would not be understood.
Yet, positive atmosphere of the event dispelled all our doubts.
Everything was to the point; it was all friendly and extremely helpful.
In everything that happened during the exhibition we felt care and responsibility of organizers. I wish all the staff of exhibition best of luck. Thank you for cooperation.
Peter SokolovSMIT, CEO
The exhibition was cool, we have found many partners!
You helped us a lot, we all loved it! When we will be asked for interview and asked how we managed to attract investments, I would say that this is exhibition that is guilty!
Will be glad to join again)
On March 12-14 III International Exhibition MATE 2015 dedicated to innovative developments in the field of IT technologies was held. The event also included six conferences that featured reports of experts working on the frontline of digital-industry:
• Mobile Application Conference, dedicated to trends in Mobile and innovations related to mobile devices.
• Social Networking Congress & Expo (SNCE), dedicated to brand promotion in social networks, SMM, CEO and marketing in media space.
• Internet of Things 2015 - conference dedicated to creation of intelligent buildings, connected devices and processing big data.
• Social & Mobile Gambling Conference, where its attendees discussed ways of creating and promoting mobile and social gambling.
• Connected Car Summit, that featured electric vehicles and latest advances in telematics and remote control cars.
• M-Health Congress, dedicated to discussing mobile devices for diseases diagnosis and telemedicine.
It should be noted that this event is held in Moscow for the third year in row, and this time it brought together over 3.5 thousand people. Among them were executives, successful startups, heads of departments and experts of such successful companies as Intel, Google, Samsung, Cisco, Viber Mail.ru and Yandex.
In general MATE EXPO presented over 50 companies, including ARProduction, iRidium mobile, MobiAds, KING BIRD, «VedaPuls», Postsovet, «TELETRACKER», «Tradematic», SVET and other. REmoto presented system of remote car control and young team of Fibrum impressed event attendees with simple and at the same time effective virtual reality headset.
In addition to already conventional Google Glass, MATE EXPO also featured Epson with its idea of augmented reality glasses, and "Pirogov Bureau" presented two impressive augmented reality models with perfect detalization and realistic image display.
Moreover, many visitors were inspired by exposition of 3D printers that worked during the entire exhibition to print a variety of models. Exhibition attendees were especially interested in 3D Pechka – the company suggested everybody to do 3D scanning and print your own reduced copy.
There was also a surprise awaiting for many of MATE visitors - a large number of health care start-ups to monitor health using wearables from "VedaPuls". In addition, "Medstrakh" presented mobile medicine gadgets for remote connection between physician and patient, these devices are unique for the Russian market.
Booth with electric cars that presented shining Tesla Model S and Smart Electric Drive was very popular among guests of MATE EXPO.
In total, during themed conferences 103 speakers presented their reports. In particular, within the section for mobile apps developers the following speakers delivered their reports: Yuriy Tishchenko, head of Billing, WebMoney; Polina Desheulina, lead account manager of Mail.Ru; Eugeniy Roschupkin, head of the Russian office of Viber; Leonid Bugaev, founder of the Academy of Experts, Ilya Asriyan, B2B account manager, SAMSUNG ELECTORNICS RUS&CIS, Artur Sakharov, technical director at REDMADROBOT; expert in strategic technologies of MICROSOFT Tatiana Smetanina and IBM mobile first platform sales leader for RCIS Anna Kravtsova.
The second most popular conference held within MATE was SNCE that presented case studies and strategies for promotion in social networks. During the discussion of operating principles in social media space, conference attendees had an opportunity to listen to heads of SMM departments, founders of marketing companies and professional advertisers, namely: Damir Khalilov, founder of GreenPR; Mikhail Surov, SMM-director of Progression; Pavel Targashin, creative director of Fistashki and Felix Zinatullin, founder of "Cerebro Target".
"Look for your client, do not be afraid to give up those you feel uncomfortable to work with - otherwise it will not bring any results"
Head of content marketing and SMM, Articul Media.
Connected Car Summit featured interesting reports dedicated to connected vehicles, including those from Ivan Mishanin, Managing Director of Remoto; Mikhail Sedikh, co-founder of "Teletracker"; Ravil Gimadiev, General Director of Original Group.
"The only way to avoid or at least reduce the number of hacker attacks is to involve security experts. Otherwise intelligent technologies would not make sense"
Business security consultant, Cisco Systems.
In their turn, participants of "Internet of things" Conference enjoyed the reports by Alexey Lukatskiy (CISCO), Anton Ignatov (IBM), Natalia Efimtseva (Google) and Mariya Gracheva ("Yandex.Money").
Moreover, MATE EXPO visitors were pleasantly surprised by virtual reality technology; opportunity to test it was provided by "Tochka vhoda". At its booth everyone could try popular in the US, but not yet advertised in Russia virtual reality helmet Oculus Rift.
MATE EXPO traditionally included Speed Dealing, where young developers had an opportunity to offer their projects to investors and representatives of ventures, including: Igor Rogov (ABRT Venture Fund); Sergei Toporov (LETA Capital); Arseniy Dabbagh (RMG Partners); Alexander Kazachek (iTech Capital);
In total, Speed Dealing was attended by representatives of 12 investment companies willing to invest their money in promising projects of young developers. To listen to as many projects as possible, some funds have sent several representatives to MATE: for example, there were three experts of investment company Starta Capital (Ludmila Golubkova, Sergei Vasiliev and Vera Savchuk).
On the last day visitors enjoyed specially prepared innovative master classes on augmented and virtual reality that informed guests about new possibilities of augmented and virtual reality application, and about technology usage by ordinary users without deep technical knowledge. Also on the last day everyone interested could attend free public lectures where the best reports of all the days of Event were presented.
The highlight of Moscow Application Tech Expo 2015 was the Hi-Tech Fashion Show that ended the last day of the show with demonstration of futuristic wearable gadgets and virtual reality glasses.
Summing up MATE EXPO, one should stress significant increase in popularity of innovative technologies among Russian developers and in comparison with the previous year unusual activity of domestic companies whose representatives successfully adopt international experience, create their own projects and expand horizons of IT industry.
We thank all participants, visitors, speakers and partners for their work!
See you next year!